Olayide Ilori

Lead Visual Designer | Brand Identity, UI/UX, Website & Product Design Specialist
Nigeria.

About

Email: olayideilori@gmail.com

Visionary and commercially minded Design Professional with extensive experience building, scaling, and leading high-performing design teams across diverse industries. Proven expertise in driving design strategy that aligns user experience with business growth, innovation, and long-term product vision. Adept at translating complex organizational goals into cohesive, scalable design systems and customer-centric digital experiences.

Experienced in overseeing end-to-end product ecosystems across fintech, retail, food, education, hospitality, lifestyle and entertainment among others. Strong track record of partnering with executive leadership, product, engineering, marketing, and global stakeholders to deliver measurable impact across international markets and distributed teams.

Brings deep capability in establishing design operations, mentoring and developing emerging designers, implementing scalable design systems, and embedding user-centered thinking into company culture. Leads the full design lifecycle from research and strategy to prototyping, validation, and execution while ensuring consistency, performance, and innovation at scale.

Experienced in digital and print designs, with full understanding of how color profile (RGB, CMYK, etc.) is used in successful design projects. Highly proficient in Adobe Creative Suite, Figma, WordPress, WooCommerce, Canva, CorelDraw, Mailchimp, with working knowledge of HTML, CSS to foster strong cross-functional collaboration and accelerate product delivery.

Projects

Timeless - Magazine Design
Timeless - Magazine Design

Magazine Layout Design, Print Design

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Summary

Designed a flexible yet elegant layout system rooted in minimalism and editorial sophistication. By combining generous white space, strong typographic hierarchy, full-bleed photography, and consistent rhythm, I gave each section a unique identity while maintaining overall brand cohesion. Each layout reinforced the premium, timeless tone of the publication. The result is a cohesive, visually distinct magazine that stood out in shelves of vendors and luxury hotel lobbies.

Royal PetroGas - Corporate Brochure Design
Royal PetroGas - Corporate Brochure Design

Brochure Design, Layout Design, Print Design

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Summary

Designed a bold, visually commanding brochure that fused energy-sector design cues (strong lines, gradients, industrial colors) with clean corporate branding highlighting the company’s operational scope, service reliability, safety standards, and client partnerships using impactful visuals, infographics, and structured copy. The brochure became a key document in the client’s business development toolkit and it resulted in more confident stakeholder presentations and stronger brand positioning.

HotelInn Corporate Brochure Design
HotelInn Corporate Brochure Design

Marketing Collateral, Brochure Layout Design, Print Design

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Summary

I developed a clean, modern brochure design rooted in the hotel’s brand identity using structured layouts, visual hierarchy, concise copy, and custom visuals to present the information in an engaging and professional manner. The final design reinforced the hotel’s authority while making all the information accessible and attractive.

KAS Meluks Limited
KAS Meluks Limited

Brand Identity

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Summary

KAS Meluks Limited required a cohesive brand identity to establish credibility and strengthen its market presence. I led the brand creation process from discovery and positioning to the development of core visual elements, including logo, color palette, and typography system. The result was a professional and scalable identity that ensures consistency across digital and print platforms while supporting long-term brand growth.

SmartDeals - Discount Club UI Design Case Study
SmartDeals - Discount Club UI Design Case Study

UI Design

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Summary

SmartDeals is a nationwide discount club that provides members with exclusive savings from partner merchants. The primary challenge was presenting numerous offers in a way that felt organized, credible, and compelling enough to drive membership sign-ups. I designed a clean, conversion-focused website interface that clearly communicates value, savings potential, and membership benefits. Merchant listings were structured with intuitive layouts and strong visual hierarchy to simplify browsing. The final UI balances promotional energy with trust, positioning SmartDeals as a reliable platform for everyday savings.

EDUFox - Education Platform UI/UX Case Study
EDUFox - Education Platform UI/UX Case Study

UI/UX Design

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Summary

SmartDeals is a nationwide discount club that provides members with exclusive savings from partner merchants. The primary challenge was presenting numerous offers in a way that felt organized, credible, and compelling enough to drive membership sign-ups. I designed a clean, conversion-focused website interface that clearly communicates value, savings potential, and membership benefits. Merchant listings were structured with intuitive layouts and strong visual hierarchy to simplify browsing. The final UI balances promotional energy with trust, positioning SmartDeals as a reliable platform for everyday savings.

Africa Blockchain Institute (ABI) – Website UI Design
Africa Blockchain Institute (ABI) – Website UI Design

UI Design

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Summary

Africa Blockchain Institute (ABI) required a strong digital presence at launch to position itself as a credible leader in blockchain education and research across Africa. The challenge was presenting complex subject matter in a clear, accessible, and professional format. I designed a modern, high-fidelity website interface with structured content hierarchy, intuitive navigation, and clear calls-to-action for programs and partnerships. The final UI established ABI’s brand identity and provided a scalable foundation for future growth and expansion.

Work Experience

Kingdom Life Seminar
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Creative Graphics Designer

Lekki, Lagos, Nigeria

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Summary

Creative and dependable Graphics Designer responsible for conceptualizing and producing visually compelling digital and print materials for fellowship programs, conferences, events, and special initiatives. Collaborates with leadership and media teams to translate themes into impactful visual communication that enhances engagement, brand consistency, and event participation.

CardinalStone Partners
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Lead Product Designer

Ikoyi, Lagos, Nigeria

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Summary

Leads product design initiatives for CardinalStone Partners, overseeing the development of user-centric web and mobile applications to enhance engagement and drive business growth. Designed and delivered high-impact user interfaces for various web and mobile applications

Mimifoodies Global Market
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Web Developer

Ontario, Toronto, Canada

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Summary

Developed and deployed a scalable WordPress and WooCommerce e-commerce platform featuring over 400 product listings, ensuring optimal performance, security, and long-term maintainability. Architected the site structure, product taxonomy, and user navigation to deliver a seamless and intuitive shopping experience across desktop and mobile devices. Configured payment gateways, shipping zones, tax settings, and inventory management systems to support operational efficiency and accurate order processing.

Highlights

Led the creation and management of all website graphics and digital assets, maintaining consistent brand presentation while applying conversion-focused design strategies to product and landing pages.

Optimized high-resolution images for the first 70 SKUs, reducing page load times by 35–50% and improving overall site performance metrics, including Core Web Vitals.

Implemented performance enhancements such as image compression, lazy loading, caching strategies, and plugin optimization to strengthen speed and responsiveness.

Applied on-page SEO best practices, including metadata optimization, structured content formatting, and clean URL architecture, contributing to improved search visibility and organic traffic growth.

Conducted testing, troubleshooting, and quality assurance to ensure website functionality, secure transactions, and alignment with business growth objectives within competitive Canadian e-commerce markets.

BC Food and Stores
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Web Developer | WordPress & WooCommerce Specialist

Ontario, Toronto, Canada

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Summary

Led the end-to-end development and launch of a scalable WordPress + WooCommerce e-commerce platform featuring 400+ products, architected for performance, conversion, and long-term growth. Configured product taxonomies, dynamic categories, secure payment gateways, shipping rules, and checkout workflows to deliver a seamless purchasing experience across desktop and mobile devices.

Highlights

Designed and implemented all web graphics and digital assets, maintaining brand consistency while applying conversion-focused design principles to product pages, landing pages, and promotional sections.

Optimized high-resolution images for the first 70 product listings, reducing page load times by 35–50%, improving Core Web Vitals performance scores, and decreasing bounce rates. Applied image compression, lazy loading, caching strategies, and performance optimization techniques to enhance site speed and responsiveness.

Strengthened SEO foundations through structured content formatting, metadata optimization, and clean URL architecture, contributing to improved search visibility and organic traffic growth.

Collaborated with stakeholders to align technical implementation with business objectives, delivering a high-performing online store positioned to scale within competitive Canadian e-commerce markets.

The Airmingle Magazine
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Creative Design Consultant

Remote, Nigeria, Nigeria

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Summary

Provided expert design consulting to The Airmingle Magazine, specializing in brand identity, visual storytelling, and magazine layout for enhanced audience engagement.

Timeless Magazine
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Creative Director

Lagos, Remote, Nigeria

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Summary

Directs all visual and creative aspects for Timeless Magazine, leading a team to define and maintain consistent editorial branding across print and digital platforms.

Highlights

Led comprehensive visual and creative direction for both print and digital issues, shaping the aesthetic identity of the publication.

Oversaw the development of cover art, sophisticated layout designs, photography concepts, and cohesive editorial branding.

Managed and mentored a team of designers and creatives, ensuring consistent storytelling and visual identity across all content.

Skills

Figma

Responsive Design, Frontend Design, Web Application Design.

Adobe Creative Suite

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Graphic Design.

UI/UX & Product Design

User Interface Design, User Experience Design, User-Centered Design.

Brand Identity Design

Branding, Logo Design, Style Guides.

Web Design/Development

Responsive Design, Frontend Design, Wordpress, Woocommerce.